University Avenue Asian businesses launch Little Mekong campaign

Types | Reports | Grants | Legacy Amendment Digitization (2016-2017) | Topics | Economy |
February 27, 2012
Listen: University Avenue Asian businesses launch Little Mekong campaign
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If the Asian business owners on University Avenue in St. Paul have their way, the future Western Avenue light-rail stop will be renamed "Little Mekong," after the river in Southeast Asia that runs through China, Laos, Thailand, Cambodia, and Vietnam. They launch their branding campaign this weekend. This is one of many requests that the Asian entrepreneurs say will help ensure their survival after the Central Corridor project is built. Past efforts to brand the area as "Asiatown," however, have been controversial, especially with the neighborhood's African-American community.

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