Tivo, DVR manufacturer, launches new ad/rebate campaign after lackluster sales

Grants | Legacy Digitization | Topics | Business & Industry |
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Digital video recorders, DVRs for short, can record hundreds of hours of television programs without bulky tapes. They're easier to program than VCRs, and let you skip through commercials more efficiently than programs recorded on tape. Tivo's devoted customers praise its elegant, easy-to-use software. But the company has always struggled, because consumer adoption has been slower than hoped.

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Digitization made possible by the State of Minnesota Legacy Amendment’s Arts and Cultural Heritage Fund, approved by voters in 2008.

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