Video aimed at reaching blue collar drunks

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Summer is peak time for alcohol-related deaths on Minnesota roads... and this year the Minnesota Department of Public Safety is targeting young blue collar workers with messages to get them to stop drinking and driving. An analysis of the numbers show blue collar people... construction workers.... mechanics... and truck drivers... are disproportionately involved in these accidents. The department has produced a video about the consequences of alcohol-related accidents, and hopes it gets through to these workers. Here's a part of the video... with a man who says he didn't think twice about driving under the influence. The Department of Public Safety wants employers and unions to get the video, and show it to their workers. Joining us on the line to is Cathy Swanson... director of the Office of Traffic Safety.

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Digitization made possible by the State of Minnesota Legacy Amendment’s Arts and Cultural Heritage Fund, approved by voters in 2008.

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