Why political ads say call so and so and tell him

Grants | Legacy Digitization | Special Collections | Minnesota Politicians |
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The 2002 elections are just two weeks away, and the T-V airwaves are full of political ads. Some are paid for by the candidate's campaigns, but others are paid for by political parties or issue groups that want to influence elections in Minnesota. Many of the ads concern the Senate race between incumbent Democrat Paul Wellstone, and his main challenger, Republican Norm Coleman. If you watch the ads closely, many will end with a tag-line, and a phone number flashed across the screen. Many political ads tell viewers to call or contact a candidate. That's one of the political advertising trends that Debra Goldberg is following. She is the deputy director of the Brennan Center for Justice and she joins us now. E Debra Goldberg is the deputy director of the Democracy Program at the Brennan Center for Justice.

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Digitization made possible by the State of Minnesota Legacy Amendment’s Arts and Cultural Heritage Fund, approved by voters in 2008.

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