Consumers satisfied with e-commerce

Grants | Legacy Digitization | Topics | Business & Industry |
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From Minnesota Public Radio, this is Future Tense for November 30th. I'm Jon Gordon. Today, e-customers: more satisfied than brick and mortar shoppers... ((tease cut)) Each quarter the University of Michigan business school releases the American Customer Satisfaction Index. The ACSI measures how satifsied consumers are across different segments of the economy. For the first time the ACSI looked at electronic commerce, and the results show Americans are generally happier with e-commerce than the old-fashioned kind. Professor Claes Fornell is director of the National Quality Research Center at the University of Michigan. ((fornell))

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Digitization made possible by the State of Minnesota Legacy Amendment’s Arts and Cultural Heritage Fund, approved by voters in 2008.

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